Target Audience

                                                                  

"In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.)" 

"Target Audiences are set to focus on different groups: Adults, teens, children,midteens, and preschoolers. It is essential to become familiar with your target market, their habits, behaviors, likes, and dislikes."

Target Audience Profile


Name: Brandon Scruggs 
Age: 15

I am a 15 year old male who enjoys playing video games and also socialising with my friends on the weekend participating in such things as going cinema, bowling etc. My favourite types of films are action, comedy and thriller films because of the exciting content within each of these film genres.